Computer software retailers4/6/2024 Figuring out who these shoppers are, what they buy, and at what price, is critical for pricing strategies during inflationary cycles, he said. Lower prices on corn chips, for instance, may prompt some shoppers to buy higher-priced salsa, said Matthew Pavich, managing director of global strategic consulting at Revionics, which is owned by retail software firm Aptos LLC. The software allows the retailer’s pricing team to “perform ‘what if’ scenarios to share with our merchant partners before taking action,” Mr. Among other benefits, he added, AI models offer the ability to identify product categories that are less affected by price upswings, or areas where potential discounts could counterbalance the impact of higher prices on other items. The pricing system, created by Austin, Texas-based software firm Revionics allows Academy Sports stores to leverage a data-driven approach that blends the “art and science behind pricing decisions,” Mr.
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